Nidaa

Chakkittammal

Blogger, Content Lover, Editor with an evil laugh...

About Me

I don't have a story. Just incidents. A variety of them. Laid in a chaotic and haphazard manner. It has always been tough to figure out a common thread. Perhaps, there really isn't one. My dream is to conceive the stories I lived and live on paper one day.

Now about my current profession - Content (Writing/ Editing/ Management) for Digital Marketing. This field thrives on ideas. Elusive ideas. Funny ideas. Ridiculous ideas. Easily-accepted ideas. Not-so-easily accepted ideas. Based on the scenario, they need to be nurtured, caged or shot down. I only want to create adhesive stories that will stay with readers for a long time.

Facilitate short-form content (160-char) for health mobility services (MObq Dept) in partnership with Airtel, Idea, Docomo and BSNL.
Customize SMS and IVR products for target audience. Some of the products were Diabetic Scale, Weight Watch, Sanguini, Young Women’s Health and many more.
Draft business proposals and white papers for the partner pharma companies.
Compose content for weekly press releases, email campaigns and posters.
Take care of content for internal communications for HR Department & external communications for PR Department.
Author promo video scripts for YouTube and radio jingles to promote MObq products.
Prepare flyers, banners and weekly newsletters as part of Mobq’s direct marketing.
Centralize company blog & write regularly for it as well as align social media portals for MObq.

Travel Features Writer in Picsean Media Pvt Ltd, Bangalore from Mar-11 to June-11 (Contractual):

This contractual assignment (over 500 features for MakeMyTrip) was a great learning experience as I got to work alongside amazingly creative people. I wrote some of my best features during my stint here.

Professional Journey So Far

Content Manager At Qbera (From Jan-17 Till Present)
www.qbera.com

Digital Content Manager in charge of conceptualizing, developing, and executing content for the website, company blog, social media pages and other domains to drive organic traffic and brand awareness.

Senior Finance Writer At BankBazaar.com (Jan-15 To Sept-16)
www.bankbazaar.com

Write/edit SEO-friendly and mass-friendly content for landing pages, articles, news, infographics, email promotions, blogs, social media, and other forums.
Package and proof the content creatively in an engaging manner.
Coordinate with SEO team to utilize Google analytics tools and research current trends in digital marketing.
Manage a team of 5 writers.
Come up with fresh content strategies for various landing pages.

Senior Programme Associate At Minds Abroad (Jan-14 To Dec-15)
www.mindsabroad.com/

Conceptualize, design and price ‘Study Abroad’ programmes (Volunteering, Internship, Gap Year, Foreign Language, Cultural Exchange & Semester Progeammes) as per the client's requirements.
Accompany clients where the programme is organized (India & China).
Write, edit and manage digital content (Website, Blogs, Guest Articles, Press Releases, SEO articles, Email campaigns, Social Media Campaigns).
Supervise company social media portals and develop actionable posts and feeds.
Attend Education conferences for network building and PR.
Be part of the Recruitment Panel.

Work Experience

Creative Communication Expert At BioQuest Solutions Pvt Ltd. (Jan-14 To Dec-15)
www.mindsabroad.com/

Internships & Training

Deccan Chronicle (Paid Internship) From Nov2007 To Jan2008: Trainee Reporter

Indian Express From May To June 2008: Trainee Reporter & Sub-editor Assistant

Rosary Senior Secondary School, Delhi From July 2008 to April 2009: Social Work Trainee (Counselor)

SARD (Society for All Round Development) June 2009 to April 2010: Social Work Trainee

BOSCO, Bangalore: April & May 2009

My Alma mater

Education

Mountaineering Course (June-15): Jawahar Institute of Mountaineering, Pahalgam
Master of Arts in Social Work (2008 - 2010): University of Delhi, Delhi
Diploma in Journalism and Mass Communication (2007 - 2008): Madras Christian College, Chennai
Diploma in Advertising and News Editing, Add-on course (2005 - 2006): University Of Calicut, Calicut
Bachelor of Arts in Functional English (2004 - 2007): University Of Calicut, Calicut

Plus Two, Kerala Board - Science Group With Computer Science (2002 - 2004): Rahmania Higher Secondary School

SSLC, Kerala Board - All Subjects (2002): Presentation Higher Secondary School, Calicut