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GIF Scripts

VISA Campaign

Logo Literature

FAHRENHEIT – THE CLUB 
Fire and Ice is a lethal combination of two extremes. Ice melts; Fire burns. When the temperature swings between the two extremes, there is a plethora of inexplicable energy variations - at physical, emotional and spiritual levels. The Fahrenheit serves as a unit to measure temperature. Thus the name aptly captures this gradation of energy in the most subtle of ways.          
Fahrenheit - the Club becomes the melting pot for the chilliest mixes varying from soft groovy numbers to high-power packed musical extravaganzas. The aura and ambience created are so intense that sparks fly in all directions. The logo captures the essence of this experience.           
In the logo, the F (for Fahrenheit) portrays an enclosure that can hold both fire and ice. The tail end of the F has an uneven surface to signify the water droplets formed by the melting of ice. The crown area represents the fiery flames arising out of it. The nuances of the variety of music played in the Club, the fervor in the atmosphere, the spontaneity of the mood set and the unpredictable vibe of the whole scenario are thus graphically represented. It is at once catchy with an eerie, almost psychic feel to it. At the same time, the elements - water and fire, are so real and basic that they form the core of existence. Thus, the logo maintains a fine balance between realism and fantasy, conveying the unique air surrounding Fahrenheit - the Club.   

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